Most people use the Internet to exchange information. Everything we post there airs for 24/7, is accessible to users around the world, and is compatible with all modern gadgets. Only a few people are using newspapers or magazines to seek information these days. They all browse through the Internet instead.
Considering the facts above, we can conclude that the Internet possesses unlimited potential for business marketing. Integrating multimedia contents with social media posts, creating viral marketing videos, and reaching customers through social media are just some strategies for forming a digital business personality.
Business Personality in Digital Era and Its Importance
In a nutshell, digital personality is an evolution of branding. When people see a company brand, they associate it with the products. But the intimacy between the company and customers are limited to only selling and buying.
Before the age of the Internet, big companies build their business personality through press media. They established their relevance to the hottest issues in the society because they know the power of public relation. Influencing people’s sympathy can increase the likelihood for a company to get new customers because, in theory, a community wants to deal business with a company that contributes back to them.
Creating an Informational Website
Before you start communicating directly with your customers, your business must establish an official website. The percentage of its educational and promotional contents should be in balance. Otherwise, the site will have poor SEO (Search Engine Optimization).
Small businesses do not need to allocate their resources for building an in-house digital marketing department. If you are the owner, you can employ a professional web designer and SEO service like SEO Birmingham as your partner. Those services can assist you with web hosting, digital security, and content management.
Launching and Managing Official Social Media Accounts
LinkedIn, Facebook, Instagram, Twitter, Tumblr, and Pinterest are six social media platforms that are useful for business. But creating accounts in all of them will require you to have a team of social media management. You do not want one of your accounts to be inactive as it will disappoint your digital visitors. And once a person loses his/her trust over your company’s digital personality, many others will feel the same too.
If six is too overwhelming, you can start with three, which are LinkedIn, Instagram, and Twitter. The users on those platforms are global and growing.
The tricky part about maintaining a digital business personality is to nurture people’s interest to visit your website/social account. Rigid representation and indifference toward trending issues discourage people’s engagement. Once in a while, you should create creative contents, like viral ads or company memes.
The key to creating contents is to make them either funny, emotional, or enlightening to the viewers. However, you must make them relevant to the audience, or they will get lost with your marketing message.