SEO Trends For 2018

Some of us are not yet used to the fact that we are done and dusted with 2017. It is time to reflect and make a determination on how effective the SEO initiatives and strategies that you employed the past year were? Did they perform better or worse than you thought?
As it is with the other sectors of technology, the SEO industry is also changing from time to time. Some of the methods that were thought to failproof as they enabled one land consistent top search engine result have become obsolete within a very short period, while some of the practices in SEO optimization that were deemed as being superior have become irrelevant.
2sd2w SEOWhile the past year came with some tremendous achievements, we are sure that some trends will make it into the year 2018, while other new trends will emerge. You may want to have a complete overhaul of your 2017 SEO system, or maybe maintain and build on them in the coming year, but first, let us look at some of the new trends that one should look out for in the year2018.

Increment in search engine result features

Any SEO practitioner always endeavors to get/achieve a high rank while maintaining high volumes of traffic to the concerned website. This can only be achieved if the particular site reaches the top spot in SEO page. Most professional not only endeavor to reach this coveted position, but they want to maintain it as long as possible.

Due to the latest development in this sector, being ranked number one will not always guarantee that you will get the traffic that one will desire. While keyword optimization is still important, there is a host of other offsite elements that one will have to consider like, News blocks, tweets, reviews, Ad words, image pack, videos and a host of other search engine result page features.

Careful structuring of rich snippet

We have snippets that are either rich or regular. While the two of them include clickable titles, meta descriptions, and URLs, you will realize that the rich snippets have titles that are somehow more condensed. All that matters here is how you will structure the data as it goes a long way in determining how the message will be displayed.
But recent research has shown that, even though the difference it at times insignificant, the format of the rich snippets allows them to get more clicks hence leading to a potential increase in sales.

Page speed

erf433 SEOThe society that we are living in today is not only fast-paced but one that can be referred to as on demand. People want things immediately including information. It is not a good thing when you click on a site that should be having information that you want; then it takes more than 5 sec to load and open if it behaves in such a way you should be off to the next one.
Google recommends that fast in today’s world is considered 3 seconds or below. Over the years speed has been critical and going forward in 2018 more emphasize is going to be placed on speed page. Some of the other trend to watch out for include, the increase in page relevance, improvement in the voice search and the increase of linkless backlinks.

How to Optimize your Blog Posts

If you have come this far, to the extent of having a blog, then you know the advantages that business blogging can bring about. But the major question is whether you know how you can optimize your blog posts so that you can convert them into search engine friendly content.

rf5t43 blog postThe most surprising thing that you will realize is that majority of the bloggers do not take full advantage of the enormous marketing potential that their blogs have. Research conducts shows that at least 60% of businesses have blogs, but the surprising thing is that out of those almost 65% of them have not been updated in the past year. To ensure that you take full advantage and rip the benefits that come with blogging, you should be ready to provide fresh and relevant content while you also ensure that you perform basic blog post optimization.

Below, we highlight how you can optimize your blog posts in an endeavor to get your blog noticed.

Conduct research

Before you embark on doing anything, it is important that you at least do some research so that you can be in the know. This also applies to when you want to optimize your blog posts. For your page to achieve visibility, you should first conduct some keyword research as this is always essential.

Many bloggers commit the mistake of including keywords naturally without realizing it. But with the advancement in technology, there are some tools and techniques that one can use to come up with keywords that are in line and relevant to what the blog post is all about. This tools will not only enable you to find words that can work well with your blog topics, but they can also enable you to spy on your competitors, so you know what they are doing differently.

Ensure proper use of keywords

Once you have conducted your research and you have some valuable keywords that are relevant to your posts, it is advisable that you place them in strategic positions where they will not only have an impact on the humans reading them but also the crawlers who are doing content indexing.

While on this, it is important that you avoid keyword stuffing as it will not only make your content unreadable but can also attract penalties from Google.

Image optimization

Ensure that whatever you do, is geared towards optimization of your image. Be it that you are posting an image to your blog ensure that you have a keyword as the file name.

Allow readers subscription

3edfrr blogging subscription To ensure maximum visibility, it is advisable that you include RSS or FSB in a visible and easy to access places within your blog. Additionally, give your viewers the ability to subscribe to your posts via E-mail whenever possible. This is important as it will allow your followers instant notifications whenever you have a new post.

Proper use of social media

The importance of social media cannot be emphasized any further. You should always endeavor to use all social media platforms to ensure that the coverage of your blog posts is as broad as possible.…