Some of us are not yet used to the fact that we are done and dusted with 2017. It is time to reflect and make a determination on how effective the SEO initiatives and strategies that you employed the past year were? Did they perform better or worse than you thought?
As it is with the other sectors of technology, the SEO industry is also changing from time to time. Some of the methods that were thought to failproof as they enabled one land consistent top search engine result have become obsolete within a very short period, while some of the practices in SEO optimization that were deemed as being superior have become irrelevant.
While the past year came with some tremendous achievements, we are sure that some trends will make it into the year 2018, while other new trends will emerge. You may want to have a complete overhaul of your 2017 SEO system, or maybe maintain and build on them in the coming year, but first, let us look at some of the new trends that one should look out for in the year2018.
Increment in search engine result features
Any SEO practitioner always endeavors to get/achieve a high rank while maintaining high volumes of traffic to the concerned website. This can only be achieved if the particular site reaches the top spot in SEO page. Most professional not only endeavor to reach this coveted position, but they want to maintain it as long as possible.
Due to the latest development in this sector, being ranked number one will not always guarantee that you will get the traffic that one will desire. While keyword optimization is still important, there is a host of other offsite elements that one will have to consider like, News blocks, tweets, reviews, Ad words, image pack, videos and a host of other search engine result page features.
Careful structuring of rich snippet
We have snippets that are either rich or regular. While the two of them include clickable titles, meta descriptions, and URLs, you will realize that the rich snippets have titles that are somehow more condensed. All that matters here is how you will structure the data as it goes a long way in determining how the message will be displayed.
But recent research has shown that, even though the difference it at times insignificant, the format of the rich snippets allows them to get more clicks hence leading to a potential increase in sales.
The society that we are living in today is not only fast-paced but one that can be referred to as on demand. People want things immediately including information. It is not a good thing when you click on a site that should be having information that you want; then it takes more than 5 sec to load and open if it behaves in such a way you should be off to the next one.
Google recommends that fast in today’s world is considered 3 seconds or below. Over the years speed has been critical and going forward in 2018 more emphasize is going to be placed on speed page. Some of the other trend to watch out for include, the increase in page relevance, improvement in the voice search and the increase of linkless backlinks.